10 Must-Have B2B Lead Generation Tools

Are you one of them who is facing the issue in generating leads or driving traffics on your website?. Maybe tired with all the efforts that you have put in but didn’t succeed 

No an issue I have come here to resolve your issue

In this article we’re going to dive into the world of B2B lead generation tools. We’ll discuss what they are and how you can use them to improve your lead gen campaigns. First, let’s talk about what you should look for in these tools.

Then we’ll supply you with a list of the best of the best in 2021.

What Are B2B Lead Generation Tools?

The intention of lead generating tool should be: 1. A clear strategy for targeting prospective customers. 2. The right tool to analyze and predict your strategies.

A B2B lead generation tool is basically a software designed to make you generate leads hustle free. The best part is they make the process the automated which saves your time in maintaining data and focus on lead generation strategies

What Makes a Good Lead Generation Tool?

The ideal reason for looking tool should be to make your work easy without you happening to perform all the task manually. And yes it should be simple and user friendly

Now, this isn’t to say some of the top lead generation tools won’t have a bit of a learning curve. When it comes time to select your lead generation software, you should look for the following:

  • Usability: How simple is it to get your campaign up and running?
  • Integration: Does it integrate with the marketing tools you already have?
  • Pricing: Do you get everything you need while staying within your budget? How do the rates compare to competitors?
  • Features: Does it come with all the bells and whistles you need to streamline lead gen campaigns?
  • Benefits: Will it help you to achieve your lead gen goals?

All lead generating software does not serve all your purposes so I would it would be a wise decision to select a tool which delivers most of your requirement and yes it comes in your budget as well

What Types of Lead Generation Tools Are There?

Let us understand the types of lead generating tools which can be used in B2B Lead generating. Here’s a look at several:

  • Inbound lead gen tools: Helps to drive leads to your website.
  • Outbound lead gen tools: Helps find and message leads via email, calls, social media, etc.).
  • On-page lead gen tools: Helps capture leads via your website (lead capture forms).
  • CRO tools to increase leads: Improves how many leads convert into sales-qualified leads.
  • Marketing management tools: Measures performance to enhance lead gen campaigns and target quality leads.
  • Email marketing tools: Creates nurturing campaigns to keep prospects engaged and moving through the buyer’s journey.
  • Search marketing tools: Helps increase traffic that stems from paid and organic search to increase on-site leads.

Which you decide to use all comes down to the type of lead gen campaign you run. For instance, if you’re still manually sending out emails to prospects, then it’s time to upgrade to an email marketing tool. Automation is key to making B2B lead gen seamless and practical.

Next, let’s review the top 10lead generation tools in 2021.

1. LeadPages

Don’t know how to capture a lead through a landing page then this tool comes in rescue. Leadpages help to customize your landing page for specific audience and also transfers your collected leads to your CRM.

Talking about the budget it cost you $27/mo for Standard, which is suitable if you have only one website. But if you have several, then opt for the $59/mo Pro plan for three websites. Or, if you’re an agency, then you can go to the Advanced plan for $239/mo for up to 50 sites. There’s also a 14-day free trial.

2. OptinMonster

Once you have launched an eye-catching landing page now its time to capture your visitors using lead forms. Just a side note shorter forms better. Talking about Optinmaster it has drop and down feature which allows you to build a attractive opt-in form in no time. This includes lightbox popups, fullscreen takeovers, floating bars, and slide-ins.

They’re visually stimulating, which is ideal for capturing attention and information from leads. There’s also a powerful segmentation and targeting engine to display the right popup.

Need to adjust your lead form in real-time? This platform makes it simple to adjust and test forms right away. A/B split testing opt-in forms has never been faster.

The price for OptinMonster starts at $14/mo for Basic for a single website. Then if you have several, you can choose the Plus plan at $30/mo for two sites or $47/mo for three sites. If you have five websites, then expect to pay around $80/mo.

There’s no free trial, but you get a 14-day moneyback guarantee.

3. Hello Bar

Ever noticed a bar showing on the website at the top with a message for promoting new updates on the website? This is basically done by Hello bar. They are powerful widget to grab attention of their customer and convert them. Hello Bar makes it seamless by making A/B testing quick

There’s a free version of HelloBar, then you can upgrade to a paid version starting at $29/mo. The free version allows up to 5,000 sessions per month. Then goes up to 500K sessions and unlimited popups for $99/mo. Annual plans are also available, saving you a few dollars monthly.

4. LinkedIn Sales Navigator

Now, if you’re using LinkedIn to connect with B2B audiences, then this tool is for you. LinkedIn Sales Navigator enables you to target specific people and companies, track leads, and engage with prospects.

It also comes with advanced lead and company searches to find the most relevant prospects. The platform even recommends leads based on your preferences. This is ideal for finding the right contacts within target accounts. Plus, it integrates with your CRM platform.

It’s possible to build custom lead and account lists. And there are helpful alerts and insights. For instance, you’ll know when a lead or account changes jobs or witnesses company growth.

There’s a free trial available for a month. Then it begins at $65/mo for annual plans. There are two options — Sales Navigator Professional and Sales Navigator Team ($103/mo for annual).

5. Qualaroo

Learning about your audience is possible when you conduct thorough research. And what better way to gather intel than to get it directly from the horse’s mouth? With Qualaroo, you can create unobtrusive mini customer surveys to collect information from leads and accounts.

It works by popping up on visitors’ screens when they come to your website. For instance, it may pop up with a small window on the side asking questions. You may see these on websites all the time — they’re like chatbots, asking what you’d like to do next (schedule a demo, call a sales agent, or begin a free trial).

Of course, you can use it in various other ways, such as asking questions to learn more about their needs. It’s an excellent way to get insights to personalize their experience.

There’s a free 15-day trial and demo to test how it works. Monthly and annual plans are available starting at $100/mo or $960/yr.


With the above list, you should be able to put together a tech stack that yields positive results.

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